Can an “Ordinary” Business be NOBLE and Successful? Here’s one that’s done it “in spades”!
Friday, March 19th, 2010When people hear about “Noble Enterprise”, they often think, “Well, that would certainly be nice, but not in our business, not in our industry.” They think it too lofty a goal that can’t be reached because Reality interferes – the need to sell to demanding customers without losing your shirt, the need to control waste and keep employees focused on the proverbial “bottom line” etc. “We can’t afford (the thinking goes) to serve some lofty purpose, or to be honorable because it’s just not practical and stands in the way of profitability.”
Yet when a business is shaped and led as a Noble Enterprise, it can actually achieve traditional business results far beyond the norm.
